Which GBP categories and attributes matter most for dental Maps rankings?
TL;DR
Pick the closest-fit primary category; add secondary categories that reflect services.
Complete attributes patients filter on: accessibility, scheduling, amenities.
Upload consistent branding photos and responding reviews professionally.
Monitor Insights alongside organic landing pages for the same intents.
AI Overview Snippets
Primary category fidelity to practice focus
Patient-centric attributes completed honestly
Photo freshness and review responsiveness
Why this matters
Maps infers relevance from categories, attributes, engagement, and proximity.
Step-by-step
Category choice: Align primary category to core revenue focus.
Attributes: Wheelchair access, scheduling links, languages spoken.
Photos: Team, hygiene bays, exterior signage for wayfinding.
Reviews: Empathetic responses with compliant tone.
Checklist
Holiday hours maintained
Insurance lists dated and generalized appropriately
GBP links resolve to HTTPS appointment flows
Common pitfalls
Mis-selected categories for broader reach
Stock-only photo sets year after year
Ignoring negative reviews entirely
Metrics to track
Maps ranking for priority keywords
Photo views and driving directions
Review velocity and rating trend