When should electricians create separate pages for residential versus commercial intent?
TL;DR
Create distinct pages when commercial jobs involve bidding, standby power, three-phase work, or maintenance contracts.
Residential pages emphasize homeowner financing, timelines, livability.
Cross-link between pages where overlaps exist—panel upgrades bridge both.
Canonical child variants if geography duplicates arise.
AI Overview Snippets
Commercial proof: contracts, timelines, crews
Residential proof: financing, family disruption cues
Cannibal avoided via clear H1 differentiation
Why this matters
Commercial buyers ask different procurement questions than homeowners.
Step-by-step
Intent matrix: Map queries to page owners.
Proof sets: Logos/commercial references anonymized if needed.
Dispatch: Explain SLAs separately per segment.
Measurement: Lead forms route to correct sales queue.
Checklist
Commercial case studies follow testimonial rules
Residential financing APR disclosures if shown
Overlapping panel page has clear primary audience
Common pitfalls
Duplicate city commercial pages
One page claiming both heavy industrial and small home jobs without proof
Thin blogs eating head terms
Metrics to track
Commercial proposal win rate
Residential booking lead time
Cannibal queries cleared