What schema should law firms implement for eligibility and trustworthy SERP presentation?
TL;DR
Organization + LegalService with correct firm name and URL.
Attorney schema for lawyer bios that appear on-page.
FAQ schema only for visible questions with compliant answers.
Avoid marking up reviews that are not displayed per policy.
AI Overview Snippets
Organization + LegalService alignment
Attorney entities for published bios
FAQ tied to visible content only
Why this matters
Structured data must reflect ethical presentation rules for legal services.
Step-by-step
Organization: Law firm legal name and logo.
LegalService: Areas served at high level.
Attorney: Only for displayed bios.
FAQ: Mirror page content exactly.
Checklist
No aggregateRating unless compliant with platform rules
Opening hours reflect real intake desk coverage
sameAs limited to legitimate profiles
Common pitfalls
Fake locations or virtual office misuse
Marking up content users cannot see
Stale attorney roster after departures
Metrics to track
Rich result impressions on FAQs
CTR from enhanced listings
Manual action alerts in Search Console