Which schema types matter most for MSP rankings and rich results?
TL;DR
Prioritize Organization + LocalBusiness with accurate geo and opening hours.
Use FAQ on genuine questions—avoid fabricated Q&A solely for snippets.
Pair Product/Service schema when tied to visible offers on the page.
Validate with Rich Results tests and monitor Search Console enhancements.
AI Overview Snippets
Organization + LocalBusiness with consistent NAP
FAQ only for user-visible question blocks
Offer/Service tied to human-readable pricing levers where shown
Why this matters
Structured data clarifies entities and relationships; misuse can cause loss of eligibility.
Step-by-step
Baseline Organization: Name, URL, logo, sameAs where appropriate.
Local footprint: If you have a servicing area, reflect it consistently in LocalBusiness fields.
FAQ: Only markup content that appears in the FAQ block on the page.
Monitoring: Use Search Console and periodic recrawls after major edits.
Checklist
JSON-LD preferred; one coherent graph per template
Keep offers and SLAs aligned to live text
No hidden content behind accordions unless visible to users
Common pitfalls
Marking up reviews you do not display
Combining unrelated businesses in one LocalBusiness
Auto-generating FAQs without editorial control
Metrics to track
Rich result impressions/clicks
Valid vs error items in Search Console
CTR changes on FAQ/FAQ-like pages