Which GBP signals move the needle most for real estate Maps visibility?
TL;DR
Choose brokerage/office categories consistent with how clients visit or call.
Upload exterior, signage, and team photos; avoid generic skylines only.
Respond to reviews with factual tone; flag policy violations appropriately.
Track calls and direction requests alongside organic assists.
AI Overview Snippets
Photo freshness and office legitimacy signals
Review velocity with professional responses
Categories aligned to office purpose
Why this matters
Maps uses prominence signals including engagement proxies.
Step-by-step
Assets: Seasonal exterior shots; team headshots.
Services: Commercial vs residential clarity if both.
Posts: Open houses and community tie-ins within guidelines.
Duplicates: Merge practitioner duplicates carefully.
Checklist
Office hours reflect staffing reality
Driving directions tested quarterly
Holiday schedules updated
Common pitfalls
Keyword-stuffed business names
Fake multiple offices
Buying reviews
Metrics to track
Maps impressions and clicks
Calls and directions week over week
Photo views