Which project photos and metadata help roofing Maps performance?
TL;DR
Rename files with descriptive alt text—materials and neighborhood context.
Upload proof of tear-offs, decking repairs, ventilation upgrades.
Geo references in captions without stuffing.
Rotate hero GBP photos seasonally.
AI Overview Snippets
Authentic jobsite photography
Alt text describing materials and scope
GBP updates after major storm events
Why this matters
Maps engagement lifts when imagery proves real local work.
Step-by-step
Photography: Before/after sets with captions.
Metadata: Compress images; meaningful filenames.
GBP: Project categories in posts.
Privacy: Blur addresses on rare sensitive jobs.
Checklist
GPS tagging policies respected
Drone usage permissions documented
Seasonal staffing reflected in hours
Common pitfalls
Stock roof photos misrepresenting workmanship
Keyword file names unrelated to photos
Stale GBP after brand truck wrap change
Metrics to track
GBP photo views
Driving directions during storm weeks
Maps rank for storm queries